Original Articles
NolBu's Business Strategy
1. Tarketing
2. R&D
3. Franchise
One of the famous restaurant in Korea is Nolbu Bossam. They started their business at 1987 with only 15 ft size of restaurant. However, they are now big restaurant company in korea which has many franchise all around in S.Korea.
Tarketing
When Nolbu CEO started their business, their customer tarket was worker who go to big company. They also consider the customer age about 30~50 who usually has money in their poket. They also tarket the korean foods for customer. Nolbu CEO knew that most Korean workers like bean soup, Kimchi, and meat. They started as sole proprietorship which is entrepreneur.
R&D
When Nolbu company grow bigger and bigger. They invest their money for new product to be competitive and Interior design for the luxury atmosphere. As people know, when people go to Nolbu restaurant, they told that Nolbu's facilities are clean and shiny which has good looking. They made good first impression to the customer, and it affected as strength of their company. They also invest to the new product. When Nolbu started their business, they only has menu for the Bossam which is their star product. Now, Nolbu menu has more developed and products. Nolbu invest R&D for only korean tradition food. They now have Bossam, Dolsot bab, and Budae JJigae. All of this product made big hit in restaurant business. They also invest to get people's opinion by event.
- New Products
- Interior Design
- Internet Business
Franchise
One of the reasons to be growing big company that is franchising. Especially, Nolbu CEO earns their most profit from their franchise. Because of brand name, people recognize their foods and eat their food. Their brand name is so strong. It became one of the famous restrauant in korea. Even, many korean, who lived in outside of Korea, also know the Nolbu brand. They now tried to open their market outside of Korea.
Reference
St #: 20601011
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