2008년 4월 24일 목요일

7. What Makes Ford Different


What makes Ford Different?

Foreign Market opportunity

Good Risk Taker

It capability


Foreign Market Opportunity

Ford most achievement is now going on in South America and Europe. That means customer from South Americans and European that they have good tastes on Ford Cars. One of Ford’s good strategies was that they are trying to know what customers think about Ford Car. They prepare for the international market like Europe and South America that Ford company made overall profit than estimate one. It totally surprised Wall Street’s Stock Market. Ford Company helps American economic system. This result change peoples’ perception about the Ford Car in United States as a patriot car brand. It might have great effect on forecast.

Good Risk Taker

Ford CEO is a good risk taker and stragier to know the threat, opportunity, weakness, and strength. To export their car, there might have some great barrier which is taxation in South America and Europe. They know about their strength that if they use in good opportunity of price competition. They guess the hitting profit. They invest in foreign market to sell their car. As a result, It was totally boomed

IT Capability

In Car business, their car IT capability is so important that most customers check capability of cars when they buy a car. “Mark Bunger, an analyst with Forrester Research who covers the automotive industry, says Ford’s choice of Adams as its top strategist reflects IT’s importance to the company." Every core function at an automaker today is strongly affected by its IT capabilities.” To see the main point in car business, it’s not just car business competition but IT competition.
Reference
St #: 20601011

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