Original Article
It is so important in car business to know what people want. In business strategy, it is called as tarketing. Now a day, most people prefer to pay more if car has safety detector which is warning for the blind spot. Many of luxury car brands attached safety detector to their selling cars. That is the most reason that people buy luxury cars.
Differenciate in Car Business
Most car businesses competite with their differenciation, such as pedestrian-sensing detector, panoramic sunroofs, rear-seat entertainment, and satellite video. They most consider about the safety. Most People care about their gas tank size for fee. In car business, it is important to check how much gas has to be spend to drive 100 miles. As people know, gas fee will cost higher than car price after several years. Good car needs to have good quality of gas to drive. It is good way to differenciate not just facility and safety but also gas tank.
Technology and Design
Car business consider most part of techonology what they have. Most part is the engine. They also consider car design. Now a day, car design also choose price of car. For example, Hyun-Dai company product many cars which has same engine with different design. They just put different name on car by design of car.
My Opinion in Car business
My opinion in car business is that most people buy their car in the off-line because they want to check car which is check for the damage of car. However, if car company give customer insurance to sell the cars. Even, on-line car business could work much better. For now, most used cars are selling on the internet. For latest cars, people usually buy them by off-line. Car business should differenciate their service of car after service not just ability and design to compete with other car companies.
Reference
http://www.msnbc.msn.com/id/24159301/
ST #: 20601011
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