2008년 6월 12일 목요일

Entry #14 20601011


Drive Your way
Hyun Dai

HyunDai is a one of the famous car company in the world by their quality, price, and service. To become the company like Hyundai, Hyundai went through many steps to get into the global market. Through their philosophy, people could analyze where Hyundai head to now.

Hyundai Philsophy

"Based on its creative, progressive, and challenging spirit, HMC seeks to implement 'Trust Based Management', 'Field Management', and 'Transparents Management', share economics, environmental, and social values with all stakeholders, and become a leading global sustainable enterprise which priotirizes the improvement of mankinds' of quality life."
When I just analyze only their philosophy, they are much familiar with the environment company and, they also support a lot into R&D. They also manage thier market area to attract more investors by showing their sustainability.

"This spirit of creative challenge, which has paved the way for its growth, is the core value at HMC. HMC looks to creativity and innovation to actively respond to changes in the business environment.Based on this philosophy, HMC aims to provide automobiles and related support services to enrich the overall quality of life for both domestic and overseas customers. In addition, HMC has taken steps with shareholders, customers, employees, suppliers, and local communities to build mutual trust. "

Vision


My opinion

Hyundai is now trying to create car culture by thier R&D research. Even there are many competitors in the market. The point for the car business is who leading the car culture. However, Hyundai have to consider their quality of car. One of the most reason is that their quality of engine is not strong enough to compete with other people. Before they create their own car culture, they have to consider their market customer to know what they wants. Each countries have different tastes of their car design and effienciency; however, one sustainabiliy does not change is that engine quality is keep improving. If Hyundai wants to lead the culture of car. They should R&D much more for their engine not just importing Benz engine to desing their luxury Car.
References.

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