2008년 3월 27일 목요일

3. College town business

Know the target first!


"If you know yourself you win 50 battles out of a hundred.

If you know your enemy you win 50.

But if you know yourself and your enemy you win hundred battles out of a hundred."


-Sun Tzu's Art of War-

Each of us have dream and we live for it. We learn something to make our dreams come true. Learning is basic thing to achieve our goal. To learn efficiently and effectively, we choose to enter a University. However, usually university that we attend is away from our home. So, we want to find a place we are to stay for university life.

Necessity: Why we need to run this business?

- As we know, many students are from other province or other country.

They might need a place to live during semester. However, dormitory is so limited to accommodate every single student. So, some of students should commute from outside of university.

Secondly, although there are some vacancies in dormitory, there might someone who wants to live off-post. Because they don’t want its regulation and their limited life comes from dormitory.

In this point of view, college town which is located near university and competent in housing price could be the best choice for them to stay.

Business in college town

- Price it at negotiable cost
On the top of everything, we should know which target we are aiming for.

For example, ‘Are they rich or poor? What are they doing? How old are they?’ To lead our business successful, knowing our main target is so important.

That way, we adjust things to them and get their interest in order for them to invest our business a lot. In this business we are aiming at university students. ‘Who are they?’ They are young(18-25) and they don’t have much money.

So if we do business we need to focus on having large amount of demands than making lots of profit from single demand.

- discount system
As I mentioned so far, students are our main target.

And they can’t afford to pay a lot of money. So we need to take advantage of their situation by offering them a discount system. Since there are many friends or couples among university students, it would be a great discount for friends or couple who live in the same town. Discount housing fee for students who contracted in the long term is also could be good.

- Linked business(business connected to college town)

If we have a lot of students in college town, college town would be another community like university. They will form their own culture in college town. Naturally, many industries for them would be a great success. For instance, game, sports, food, movie, book, fashion, etc. Therefore, having these kinds of business linked will make lots of profit.

In doing any business, knowing a main target is very important.

Through this, we can set up our business strategy and find out how to manage our business. In addition, even if our things are not going well, we can adjust it right. Let’s keep in mind. Things will go a lot easier and effectively when we know our object perfectly before we actually do something.


References:



student#: 20601016

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