2008년 5월 30일 금요일

20601011 Entry #12




Camera for The Best Pictures
Canon

Cannon is the one of the high quality camera companies in the world. When people talk about camera, Canon always comes out to be the best camera in the world. “The Canon name represents innovation and leadership in photographic products. They continue to create digital solutions for both the professional and amateur photographer, like digital cameras that easily connect to a photo printer the size of your hand. Canon was the first to introduce this product because of our expertise in both cameras and printers.”

History of the Canon

“Canon started out as a company with a handful of employees and a burning passion. That company soon became a world-renowned camera maker and is now a global multimedia corporation. However, the origins of our success remain unchanged: the passion of our early years and technological expertise amassed over more than 60 years. Canon will continue using its technologies to benefit people as it pursues its objective of becoming a company that is loved by people throughout the world.”

Philosophy of Canon

“Canon maintains a deep commitment to socoal and environmental responsibility. This determination to live and work together for the common good — Canon kyosei — permeates everything we do: from research and development, to product manufacturing, marketing, sales and distribution.” As people could know reading by their philosophy, Canon is the familiar environment companies. This reason affects to the advertising the Canon as good images. They are supported by a many popular advertising campaigns, such as commercials on televisions and print advertisements that appear year round and in a number of TV shows, magazines, business publications, and trade journals. Each advertisements serves a specific purpose and delivers a specific message, about how you, our valued customer, can benefit through one of our latest technological advancements. From leading consumer imaging technologies, to business workflow enhancements, to the latest in industrial imaging products, Canon is the brand that America has come to know and trust.

My Opinion for The Canon

Even the Canon is the best camera company in the world. They should consider their market maturity competition. Because of the high price, I bought Nikon which a little more efficient than canon with low price. When efficiency is similar with low price, people would buy low price one. Even, Canon has good images in the environment section for the people. When consumer bought products, consumer may think first of their benefits. I could say that camera market is on the price competition. One of the reasons is that Canon is not for just professional peoples. It is for the every people in the world.



References

Canon inc, Tsuenji Uchida, http://www.canon.com/about/business/index.html, 2006.

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