Games girls play
+++ Trend of game industry
Is it niche? Or a big star?
+++ Trend of game industry
These days, as technology has been developing game industry is so booming. At the same time, as our life is changing to be more free(women have more of their free time) women is rising as a emerging target which has lots of potential that we are investable. Main type of game that they used to play and enjoy is “casual game”. Let’s find out how it will work effectively and also efficiently in the future in the game industry.
+++Why the casual games are so popular especially to women?
+++Why the casual games are so popular especially to women?
- It is easy to play
Compare to other games casual game is way easy to play. It requires
only couple of keys to enjoy playing game. In addition to it, the play pattern, from beginning till the end, is so repeatedly performed. In general, women are worse at playing game or driving than men. At this point the casual game attracts women more than any other games.
- It lowers costs
It usually costs lots of money to make game to high quality graphics-intensive such as NBA live 2008, Halo3, FIFA2008 and so on. In case of “Halo3” it takes years and tens of millions of dollars to make, while it costs 150,000dollars with a team of two or three in nine months or less to make a normal casual game. Also it takes little distribution and production cost.
- It is easy to sell this games to users equipped with everything from mobile phones or personal computer on online in web browsers.
Since it doesn’t required special skill or cutting-edge graphics, it is easy to transfer this game to on-line or mobile phone. This is another unique and useful good aspect of casual phone.
- There are so many options to choose distribution channel
To release and sell more of the products we need distribution channel which make a connection between the game company and customers. In case of other futuristic or violent epics is confined to store shelves and online retailers like amazno.com. However, casual game developers have many distribution options to choose; portals(RealArcade and Big Fish), or sites affiliated with AOL, Yahoo or MSN. The most good thing of this is that gamers can try playing game for a while before they buy it.(Divisibility in ACCORDs)
+++It is Ubiquitous as a bit Star
As we all look through above, “casual game for women” is not any more niche market. It is a huge star. 75% of all demand of casual game is women gamers and its remarkably big portion of the industry. The
refore, characteristic and feature of game is going like woman and it has been focusing more on women gamers.(for example, game story is about noticing heroin more that hero, or dealing with household stuff, women’s adventure etc.) Again, casual game targeting women is not any more niche it is a big potential star market!
Compare to other games casual game is way easy to play. It requires
only couple of keys to enjoy playing game. In addition to it, the play pattern, from beginning till the end, is so repeatedly performed. In general, women are worse at playing game or driving than men. At this point the casual game attracts women more than any other games.- It lowers costs
It usually costs lots of money to make game to high quality graphics-intensive such as NBA live 2008, Halo3, FIFA2008 and so on. In case of “Halo3” it takes years and tens of millions of dollars to make, while it costs 150,000dollars with a team of two or three in nine months or less to make a normal casual game. Also it takes little distribution and production cost.
- It is easy to sell this games to users equipped with everything from mobile phones or personal computer on online in web browsers.
Since it doesn’t required special skill or cutting-edge graphics, it is easy to transfer this game to on-line or mobile phone. This is another unique and useful good aspect of casual phone.
- There are so many options to choose distribution channel
To release and sell more of the products we need distribution channel which make a connection between the game company and customers. In case of other futuristic or violent epics is confined to store shelves and online retailers like amazno.com. However, casual game developers have many distribution options to choose; portals(RealArcade and Big Fish), or sites affiliated with AOL, Yahoo or MSN. The most good thing of this is that gamers can try playing game for a while before they buy it.(Divisibility in ACCORDs)
+++It is Ubiquitous as a bit Star
As we all look through above, “casual game for women” is not any more niche market. It is a huge star. 75% of all demand of casual game is women gamers and its remarkably big portion of the industry. The
refore, characteristic and feature of game is going like woman and it has been focusing more on women gamers.(for example, game story is about noticing heroin more that hero, or dealing with household stuff, women’s adventure etc.) Again, casual game targeting women is not any more niche it is a big potential star market!Reference:
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