Writer - Peter Burrows
Resource: http://www.businessweek.com/magazine/content/08_19/b4083036428429_page_4.htm
My summary/opinion:
The computer industry is a competitive one. When a networking company offers to buy one's computers the usual response is of relief and gratitude. Nevertheless, this is not true for Apple. Perhaps it is due to the company’s recent success. Apple’s share price has risen an overwhelming 2,300% over the past five years. This has brought the company a market capitalization at $154 billion. Apple beats that of Hewlett-Packard, Dell, and Intel. Although in the beginning many have seen the Mac as the preferred computer for students and artists, now it is loved by many. Although Apple is acting on popular demand, it refuses to provide for network companies. Apple continues to focus on their consumers and education customers.
Despite past failures, Apple has been slowly opening up to the option of providing for networking companies. Decanti, the vice president for technology at Werner Enterprises, is very satisfied with his relationship with Apple. Since Apple adopted Intel's microprocessors in 2006, it has been easier for companies to switch to using Macs. Another plus for using Macs is that the user is able to use something called the “virtualization" software. This software enables the user to use the Mac operating system and Windows at the same time and switch easily between them. This is why the current trend is to change to Macs.
Although many factors such as competition and price-wars would normally affect the growth and well-being of a company, clearly this is not true for Apple. Because Apple has been able to target to the young generation with its iPods, the same crowd are more likely to jump into another brand division, the Mac. According to a survey, 43% of college students desired to purchase a Mac. This is quite promising.
In my opinion, I do not think Apple will be thinking about getting into the corporal market for a while. With its future full of potential, it is highly unlikely. Also, with all the possibilities of failure, I do not think joining hands with other corporations is what Jobs is looking for. He is thinking about how this might affect the company; perhaps he thinks that Apple is not quite ready yet. I’m sure Apple will do so in the future, just not right now.
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